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Southern Comfort has been bringing friends together since 1874 when a bartender named Martin Wilkes Heron created the fruit, spice and whiskey flavored spirit. Heron kept the recipe for the product a secret, and over the next few years he continued to mix individual servings for his patrons at the taverns he worked in.

Being born on the American Independence Day (4th of July), some say (okay we say it) Heron was destined to create Southern Comfort, a spirit that has become an American icon now enjoyed by friends in over 90 countries.Whether it’s enjoying a Southern Comfort Lime & Soda, or getting out to see live music, Southern Comfort continues to bring friends together around the world for nights they’ll never forget.